Importance of inbound links

1) Traffic Source

Having lots of quality inbound links will result in a higher position on the search engine result page. It will translate to higher visibility for your website, more conversion, and sales.

2) Improved Business or brand Awareness

The adage still holds birds of the same feather flock together. It is true, and the same applies here. Having links from authority sites help people see your brand as an authority too. This views will not just translate to view but will reflect in the number of referrals gained by your website.

3) Higher Search Engine Ranking

Like I said initially, backlinks or inbound links are one of Google’s ranking factors. With good backlinks from authority website, the probability of an increased website ranking is increased too.

When it comes to website ranking, having backlinks from diverse sources is very important. And they should not just be one but multiple links.

Worth mentioning is the fact that websites pointing to your website should be an authority site. That implies that they are websites well known for reliable quality content.