YouTube SEO Tips for Optimizing Your Videos
For your YouTube videos to rank higher, apply the following SEO tips.
I. Have a focus keyword for every video you upload on YouTube.
There may be other related keywords or long-tail keywords that you are currently using, but ensure that you have just one focus keyword and stick to it
When uploading any file on your site, it is best practice to include the focus keyword in the filename.
For Instance, the "alt" attribute for any image should include the focus keyword. Also, videos that you upload on YouTube should include the focus keyword in the filename
II. Video title should contain at least 5 words which will include your focus keyword
III. Your video description is one of the most important aspects of your YouTube SEO, so you've got to do it right.
IV. YouTube crawler doesn't understand video content, but texts are clear enough. And the best way for the crawler to understand what your video is all about is through the video description.
So when done correctly, you will help YouTube crawler better rank your videos with the right keywords.
Your video description should be at least 200 words, should include the focus keyword, and the URL to your landing page or website.
V. Include tags with the right context of your videos that can help viewers find your videos. Also, have your keywords included in the tags.
VI. Build your subscriber base by encouraging your viewers to subscribe and share your videos.
VII. YouTube playlists are awesome for driving more viewers to your YouTube videos. Be strategic in creating the playlists and in your use of keywords.
Of course, you will need great tools to help you make the most of your YouTube SEO.
Video is useful for more than entertainment, too. Video on landing pages is capable of increasing conversion rates by over 80%, and the mere mention of the word “video” in your email subject line increases open rates by 19%. 90% of customers also say videos help them make buying decisions.
Peter