Understanding Google

Page rank is the main ranking algorithm Google uses to determine a website’s position on its search engine results pages. This algorithm ranks websites according to their importance as determined by their content and links.

The algorithm estimates the difficulty of a given keyword and the strength of the linking channels. This is done by looking at several links - incoming links and outgoing links. The estimation also considers how often that keyword appears in other search results.

Obviously, if you are ranked first on the first page of Google more people will click on your article and you will get traffic to your website. So, understanding and being competitive with keywords is the goal of selecting the right keywords in a title.

All of these tips and SEO will help you to rank on Bing, Yahoo, and DuckDuckGo too.