Sample plugin interface snapshot from what I installed on my blog.

You can customize each of the links and it even keeps track of how many clicks you get on each link right in your Wordpress control panel. A full, detailed report of where the hit came from, the browser, OS and host.

Also, there's an option to set up these links as no-follow links too when they are created, so you don't leak any Search Engine Optimization "juice" from your site. This is perfect for affiliate links.

The plugin publisher gives detailed listing of features availed by the plugin, quite a number to list and explain them all here.

• Primarily gives you the ability to create clean, simple URLs on your website that redirect to any other URL (allows for 301 and 307 redirects only)
• Tracks the Number of Hits per link
• Tracks the Number of Unique Hits per link
• View click details including ip address, remote host, browser (including browser version), operating system, and referring site
• Turn tracking on / off on each link
• Enables you to send your Pretty Links via Email directly from your WordPress admin

…and many more.