Wider SEO Trends

Aside from the particular updates made to the algorithm, there are some trends you can use. These trends have been for years and will help improve your SEO. In this section, we are going to cover the important ones.

1. Voice Search is Becoming More and More Widespread

The voice search was not in existence about five years ago. But thanks to development like Google Assistant, Apple's Siri, and Amazon’s Alexa; the voice search has become popular beyond our dreams. Now, the average percentage of households who will acquire a smart speaker by 2022 will have amounted to 55%.

To opt for voice search, research your keywords. Identify the keywords people use in their day-to-day activities. People tend to use voice messages more than long words. So you can use this to improve your SEO.

2. Featured Snippets Will Become Prominent

If you want to rent more on Google, you don’t need long-term content. The featured snippets came in 2017. And they are brief and attract popularity. Sometimes in Google, when you type you see a box on top of SERPs; this is a snippet.

You get to the first page of Google search results, and traffic comes when you score featured snippets.

Snippets that are featured show pieces of information such as how-to-guide, bullet points, and others. Others include images, product prices, star-based information, and others. You can focus on question-based queries and important keywords to create good support.

3. Video Plays an Important Role in SEO Strategy

YouTube has over a billion users. And video surpasses other content forms when it comes to views (according to Crisco). How can you use video then? Optimize your channel name and description by including a few keywords in your description and providing a friendly overview of your channel.

To include keywords, search for them. Type in the topic of your video and see the list of suggested keywords.