With the knowledge that we should focus our articles around Phase 2 customers, I've devised this order of content in an article that theoretically should work. Though I've yet to test it. Maybe someone can do it for me and tell me later how awesome I am.
1. WANT: Identify what the niche wants. No dramas here.
2. PROBLEM: What is stopping them getting what they WANT. IT IS HERE YOU EMPATHIZE WITH YOUR NICHE AND GET ON THEIR LEVEL. SHOW THEM THAT YOU UNDERSTAND WHAT THEY'RE GOING THROUGH.
3. (BURNING) QUESTION: The most crucial step. They will ask, "Why can't I get over this problem", then, "How can I get over this problem?" Your job here? BEAT THEM TO THIS! This is where the research part comes in! By beating them to this, it shows that you're anticipating their needs. It's a sign of an excellent marketer who understands his audience well.
4. SOLUTION: Provide your solution. N.B. You must add some value to your article by provide some genuine help there that will help them benefit IMMEDIATELY. That will encourage them to go on and look at your product, since they now trust that you're an authority on the matter.
5. PROOF: To tie it all up, show them that you're not a B.S. artist. send them to your landing page, which will be again, highly optimized for the Phase 2 buyers.
We'll use the example of anal acne creams here, to give it a spin. Hey, it's my tutorial, don't give me that look.
1. "I want acne anal cream. I want to get rid of acne on my ass. Acne on my ass is embarrassing. It hurts to sit on my ass when there's acne there, especially when it pops all over my underpants."
2. "I don't want to go to the doctor to ask. It's too embarrassing. There's gotta be another way to find some help. I might search on good, old faithful Internet." Types in "anal acne cream".
3. "Hey this guy really gets my problem. He's had it too and his experiences in public are exactly the same as mine. Hey? You don't have to go to see a doctor to get expensive cream to get rid of anal acne? You can just eat properly to get rid of it for good? I've got to check this out!"
4. "Hm. I'm a bit skeptical... but this guy wouldn't send me to a dud site... he sounded like he knew what he was talking about in that article before... I might check out the rest of the page for proof that this e-book is all that it's cracked up to be."
5. "Looking at all the testimonials and doctors' approvals for this e-book makes me trust it. Let's give it a whirl."
Acne out of their pants, and cash in yours. Everybody's happy.
1. WANT: Identify what the niche wants. No dramas here.
2. PROBLEM: What is stopping them getting what they WANT. IT IS HERE YOU EMPATHIZE WITH YOUR NICHE AND GET ON THEIR LEVEL. SHOW THEM THAT YOU UNDERSTAND WHAT THEY'RE GOING THROUGH.
3. (BURNING) QUESTION: The most crucial step. They will ask, "Why can't I get over this problem", then, "How can I get over this problem?" Your job here? BEAT THEM TO THIS! This is where the research part comes in! By beating them to this, it shows that you're anticipating their needs. It's a sign of an excellent marketer who understands his audience well.
4. SOLUTION: Provide your solution. N.B. You must add some value to your article by provide some genuine help there that will help them benefit IMMEDIATELY. That will encourage them to go on and look at your product, since they now trust that you're an authority on the matter.
5. PROOF: To tie it all up, show them that you're not a B.S. artist. send them to your landing page, which will be again, highly optimized for the Phase 2 buyers.
We'll use the example of anal acne creams here, to give it a spin. Hey, it's my tutorial, don't give me that look.
1. "I want acne anal cream. I want to get rid of acne on my ass. Acne on my ass is embarrassing. It hurts to sit on my ass when there's acne there, especially when it pops all over my underpants."
2. "I don't want to go to the doctor to ask. It's too embarrassing. There's gotta be another way to find some help. I might search on good, old faithful Internet." Types in "anal acne cream".
3. "Hey this guy really gets my problem. He's had it too and his experiences in public are exactly the same as mine. Hey? You don't have to go to see a doctor to get expensive cream to get rid of anal acne? You can just eat properly to get rid of it for good? I've got to check this out!"
4. "Hm. I'm a bit skeptical... but this guy wouldn't send me to a dud site... he sounded like he knew what he was talking about in that article before... I might check out the rest of the page for proof that this e-book is all that it's cracked up to be."
5. "Looking at all the testimonials and doctors' approvals for this e-book makes me trust it. Let's give it a whirl."
Acne out of their pants, and cash in yours. Everybody's happy.
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