I actually learned about this in reading some stuff about PPC here on WA. I can't remember where it was from, but it made a lot of sense about the customer's mindset when typing in stuff into a search engine.
From what I remember, a customer has roughly 3 different purchasing phases:
1. Information phase: Curious, want info, quick answers/cure, ideal for LIST BUILDING, usually hobby people.
2. Decision phase: People who have AN IDEA what they want. Have DISTINCT WHYS for getting it (These satisfy the "Mind Share" for Travis' Mindset e-book). They have PARTICULAR PROBLEMS, represented by BURNING QUESTIONS which basically IMPLY what their PARTICULAR PROBLEMS are. Identifying these and providing a solution for the customer will usually result in a SALE.
3. Action phase: People who know the EXACT product that they want. Usually can't stop them from purchasing.
So basically, as an article marketer, you want to be focused around Phase 2 & 3.
From what I remember, a customer has roughly 3 different purchasing phases:
1. Information phase: Curious, want info, quick answers/cure, ideal for LIST BUILDING, usually hobby people.
2. Decision phase: People who have AN IDEA what they want. Have DISTINCT WHYS for getting it (These satisfy the "Mind Share" for Travis' Mindset e-book). They have PARTICULAR PROBLEMS, represented by BURNING QUESTIONS which basically IMPLY what their PARTICULAR PROBLEMS are. Identifying these and providing a solution for the customer will usually result in a SALE.
3. Action phase: People who know the EXACT product that they want. Usually can't stop them from purchasing.
So basically, as an article marketer, you want to be focused around Phase 2 & 3.
Join the Discussion
Reply
