3. Organize Videos and Webinars Live

This is one of the most effective trends in content marketing. This trend has not gone out of the market and will never go out of the market.

Why is this trend so effective?

Video is a quick and effective way of communication. Also, the video’s impact lasts longer than words. Through videos, customers are prone to get quick information. And there is no better way to do that than using videos.

Videos and webinars give room for innovative ideas to be passed across. Also, it gives more interactive approaches like master classes, fireside chat, and so on. Through videos, people are able to freely ask their questions.

4. Repurpose Content across its Channel

Apart from the emphasis on creating content with a few resources, next is repurposing content. This involves giving new usage to content. If you aim to share high-quality content with as many people as possible, you have to repurpose it.

Repurposing saves the content team from starting from scratch. It also enables the effective use of content from round tables and webinars.

When you repurpose, you turn the wheel faster, rather than just reinventing it.

5. Direct Your Attention to Products and Services

This is motivated by resources that are limited or marketing plans that are conservative. Content marketing has its attention on content related to core offerings. Also, it pays attention to their buyer personas and core topics. This is why it doesn’t explore but stays on its lane.

Content marketing has its attention to the bottom- of-funnel content, specifically close to key buyer personas. This will help better understand the content ROI.

Recently, the emphasis has been laid on product launches and user integration. This makes it easy to direct content marketing to influenced revenue. Plus, it gives aid to the impressive work other marketing teams do.