Here comes that time of the year - holiday drinks are being given out by beverage companies. Electric cooking pots head back to the kitchen cabinet. Even in your coat's pocket, you see the gloves from last year. What is more, content marketers end their calendar and start preparing for the year to come.

Asking experts in the industry about their plans for next year - their expectations for content marketing, and excitement for 2021 will help you set up the same plans for 2021.

From these, I’ve gathered the six biggest content marketing trends you need to be aware of and execute. These are:

1. Build content communities
2. Enhance your content experience
3. Organize videos and webinars live
4. Repurpose content across its channels
5. Direct your attention to products and services
6. Double down your SEO
   

Now, let’s consider these points one after the other.