Why an Email List is Essential for Your Business

You might be contemplating on whether or not to set up a list. Didn’t you think it could help you build more followership on Facebook, Twitter, and other social media or help you build engagement with people in some more enterprising ways?

While you’re having total control over your list, it isn’t like that on social channels. You are limited to:

• The number of followers or people that can see your posts or updates in any day particularly on Facebook;
• The amount of disk space on which you can compose texts or posts – meaning that no matter how long your posts might be, only part of these can be read by other users;
• Having long-term audience or followers on social media simply because users go; users come.

People may not see the email you send at once but subscribers will receive your emails more than followers see your posts on social media sites.

You have the privilege to share any useful post with subscribers whenever you want. There’s no limit to the number of words you can write and pass across to your lists, whereas, you’re limited to the word count on most of the social channels.

While people constantly drop out of social media platforms, most people wouldn’t stop receiving emails except that they want to activate their inactive email addresses or replace them with new ones.

When it comes to selling products or services to others, it works more feasibly with an email than on social channels. You can decently embed links to your sales page through an email sent to subscribers, whereas, this is not allowed on Facebook and the likes. Social channels are meant for connecting with friends and family.

Since you are in control of your list, you can introduce new and existing products to your subscribers and sell fast while this is not feasible on any social media site unless you want to run paid adverts.

The concept of building a list should now be getting more interesting to you and you might want to know the next line of action.