Content
Content is the alphabets, words, phrases, sentences, paragraphs, images, videos and numbers in your article or post or blog. It's how we convey most of the meaning in web pages. Content informs, describes, explains concepts and procedures to our readers. It is the very basis of web communication.
Important SEO Issues Regarding Content
- Longer articles do seem to fare better.
- Your article word count must be anywhere upwards of 1000 words.
- Use a "Table of Contents" to break-down your text.
- Use short paragraphs.
- Your content must contain images and/or video(s).
Images/Videos/Infographics
A very important facet of good content is adding images, videos, infographics, and other diverse means of communication to your articles/blogs. They help break up content and make it more easily readable.
Important SEO Issues Regarding Images
- Add a Featured Image.
- Add alt text and title/name to all images.
- Add an image with your Focus Keyword as alt text.
Miscellaneous
Miscellaneous SEO Issues
- Add a suitable Meta Description
- Add Categories
- Add Tags
End Note
There is never a need to worry about SEO. It comes automatically with experience. It, however, doesn't hurt to read about SEO, as it's the most important factor for Search Engine Rankings.
The final tip that you must always always remember is providing value to your readers. This means writing content that is different, enjoyable to read, and answers questions that your visitors may have.
Please do not forget to 'Comment' and 'Like' this training, if you find it useful. I would love to hear your opinion. If you wish me to add anything to my content, do write it below.
If you wish to read more about SEO, please click on my short writeups below:
- https://my.wealthyaffiliate.com/aparna155/blog/seoptimizatio...
- https://my.wealthyaffiliate.com/aparna155/blog/seoptimizatio...
- https://my.wealthyaffiliate.com/aparna155/blog/seoptimizatio...
- https://my.wealthyaffiliate.com/aparna155/blog/seoptimizatio...
- https://my.wealthyaffiliate.com/aparna155/blog/seoptimizatio...
Thanks for reading.
Regards,
Aparna
Thanks for all of this tutorial.
I need to understand on the issue of Date in a URL. On WordPress, you can choose whether the month and year of publication of your article appears. I chose to have that on my initial / main website. But for my new / "extracurricular" website, I left that option out (so far). So the format of the URLs for the two websites looks thus:
https://mainwebsite.com/2020/11/hi-aparna/
https://newwebsite.com/hi-aparna/
By "Avoid using a date or year", do you mean that the URLs / permalinks of my main website are not good for SEO?
Regards
Reply
The reason why it is suggested that the year of publishing be avoided in the Permalink or URL is that when the year changes you may want to change the permalink, and that is not advisable. It's a Permanent Link for the reason that it should not change. That's how search engines expect it to be.
Suppose I write a review of Wealthy Affiliate in 2020 and name it "The best Wealthy Affiliate review, 2020". The permalink, which gets generated automatically, will be https:// mydomain/the-best-wealthy-affiliate-review-2020.
Now in 2021, this review will seem old, or not current, and therefore I may like to change the Title to "The best Wealthy Affiliate Review, 2021". But if I make a change to the Permalink as well, the article may get deindexed or may lose ratings, as Google treats it as a new article. It further gets complicated as Google now believes that the earlier article was the canonical. And there is a risk of your same article being branded an exact "Duplicate copy".
Therefore in any article which I write, I should always remove the year from the Permalink, even though I may let it remain in the Title, for reasons that I want my article to stay current in the current year (which in fact it might be).
I hope I have been able to answer your question?
Regards,
Aparna
I understand your explanation; thanks!
But I guess the example of my website that I have given, is different in that the year and month are automatically inserted into every URL by WordPress, because of the Setting I have selected. So they appear even if I have not written the year in the title. (Another Setting we can choose, is to have Year, Month and Date inserted.)
I am just wondering if that URL format is not favoured by the search engines.
Hoping I am clear,
Teboho ☺️
The point is that for a particular niche or subject, I may want my articles (and permalinks) to be relevant to the present year.
In other niches, that may not be the case.
So you have to decide whether your niche (and article titles and permalinks) are benefitted by a date or not.
Regards,
Aps
I have made this mistake in time past, before knowing that I was doing myself more harm than good
Good job
Ayodeji
In early days, I have also changed titles and therefore permalinks of a few articles. But I did that within 2-3 days, when the articles didn't rank. Unfortunately a few of them have ended up not being indexed and are labelled as "Duplicate Content" in GSC.
Should I change the titles and permalinks back to the original?
I visualised this as a pdf/ebook.
