What Role Does Social Media Play in SEO?

Social media has the potential to influence your SEO rankings.

Your audience will benefit from the valuable content you create. It can come in the form of eBooks, blogs, videos, and infographics. Content marketing involves sharing relevant knowledge with your audience.

If readers find your content, they will spend time looking at it. Google considers more time spent on your website a sign of your page's value. It will rank you higher in search results to make finding your valuable information easier for more people.

Many people will find your content organically. However, social media can make your content more accessible to more people. With social media, you can share helpful content with your followers.

You can spread your content and your followers can also share the content with others, opening up the possibility of new leads seeing your content. This allows you to increase brand exposure and drive more leads to the page.