2. The loyalty of the customers

Affiliate: The trust involved is never strong, the assurance of conversion is very low, and the probability of having such a customer is slim.

Referral: It deals with recommendations, and it always comes from the people you know, it helps the chances of conversion, and it reduces any doubt concerning the program; the loyalty rate is always in referral marketing because personality has its place in it.

3. The Forms of Rewards

Affiliate: Affiliate marketing gives compelling incentives as cash. You earn your income by the commission as cash, the number of sales achieved on your link, the more the active sales, the more your commission.

Referral: You receive a reward for your effort of getting people on any program, you get rewarded by discount or cashback.

4. Medium of Share for both

Affiliate: The value is shared through a responsive website or via many blog posts; such an affiliate can point you in their blog post and indirectly sell your products and services.

Referral: Every member has a referral link, which is the source and a CTA. You earn via the link that people use to get into the system in diverse ways; friends on social media and mouth-to-mouth method. Sending a referral link alone to people you do not know personally. It'sIt's a bad behavior which is termed as a spam message.

As the topic sounds, we have the similarities of both Marketing.