Aim for Google’s Special Feature Snippet

Google search pulls content from a website whenever users ask questions through the search bar.

Google gets the article closest to the search query and displays more authoritative and direct answers in search results based on relevancy.

You can check up questions related to your topic and prepare answers to them in a direct and authoritative way.

Let your answers be correct and relevant to the needs of the users. There is usually a link to where the snippet was taken from. This is a good way to boost your ranking and increase traffic to your site.

To achieve this, you have to constantly seek questions related to your brand or niche and answer them in the best possible manner.

Make Your Site Accessible to Voice Search

Many users prefer using a voice search to typing in their query.

Add possible voice search words and phrases to your content. Be as audible as possible and make your sentences as clear as possible.

Use the Right Keywords

This is very important as it helps improve SEO for your content appropriately and also helps users locate your site.

If you do not have the right keywords, it will be difficult for your pages to come up in search results. It can also make it rank far lower than it should.

Using the right and supportive keywords is a boost for your content.