In its simplest terms, podcasting can be defined as a method of publishing audio files to the Internet. These files can then be automatically downloaded to a computer, iPod, MP3 player or other portable media device.
Many people llikes listening to the wide varieties of internet audio programs, but due to some busy schedules, they just can't always find the time to listen to their favorite shows when they're scheduled or take the time to download them manually. That is why podcasting is the solution because it allows you to listen to your favorite content, at your convenience.
According to Edison research, 39 milion in October 2014 listeners downloaded podcasts. The main reason being that podcasting gives people more control over what they listen to, when they want to and the freedom to take their programs out and about with them.
But podcasting is more than just TiVo for Internet Radio. Individuals are taking an increasingly active role in creating their online lives and, as a result, generate the majority of content found on the Internet.
Combined with human nature to form groups, share information and advance personal agendas through interaction with others, podcasting represents a significant shift in the way we communicate, receive and discover information.
Anyone can create a podcast and, regardless of the topic, find an online audience that shares the same interest and will subscribe to the feed, or “show,” to automatically receive new episodes.
But believe me not podcasting is more than having this 15 minutes of fame. Educators are using podcasts to interact with their students. Terrestrial radio is using it to regain listeners. It’s even changing the way media covers and distributes news and entertainment, advertisers target pitches at consumers and companies design and sell their products and services.
For a technology that’s been around less than ten years, the future certainly looks bright for podcasting. It has already evolved beyond simple time-shifting of Internet audio into the new medium for creating, finding and sharing content created by individuals for individuals sharing similar interests. In other words, podcasting is connecting people to people, in the growing content-on-demand World.