Past Uses for SEO

Prior to 2016, website owners and SEO specialists could achieve a predominant evaluation of a website’s trustworthiness using PRs. The ranking was done using a scale of zero to 10. Sites with PR 0 were either brand-new and hadn’t yet been weighted by the algorithm, or were likely lowered due to a penalty.

The higher the PR, the higher, conceptually, the Google trust in a site. The websites of higher institutions, research institutes, states, public organizations, etc., generally had the highest PageRanks. A typical example is the website of the US White House which has a PageRank of 10.

The Significance of SEO

In today’s SEO arena, PageRank, according to Google, plays only a subsidiary part in the ranking of sites. In as much as that can no longer be displayed in add-ons, extension, or toolbars, the key data for website owners becomes irrelevant.

The display of the PR figures over the past years indicated that SEO specialists and webmasters were paying overall attention on these key data at the expense of looking at the core of SEO. This was likely why Google stopped publishing those key figures.

Presently, SEO providers and web evaluation tools explore their respective metrics to evaluate sites. Thus, link metrics can help find out the DA of a site. However, for webmasters and SEO specialists, it’s more crucial to focus on creating high-quality content than concentrating on metrics.