Critics

As the PageRank evaluation was mostly based on external backlinks, the content factor, which is a more crucial factor for the search intent, became unnoticed. When more advanced algorithms came, this shortcoming was taken into account by adding more ranking parameters.

Aside from that, webmasters went as far as buying links to achieve higher rankings for their website. It, therefore, aroused people’s interest within the SEO arena to earn backlinks from high PR sites.

No specific reference was made to the added content, trust, or value of a site. This likely resulted in the fact that the PageRank of a site is no longer publicly indicated by Google.

For the central evaluation of sites, the PageRank still plays a significant role, whether Google makes the figures publicly available or not.

Alternative Use

MozRank (an internal metric for the link popularity evaluation) was introduced by Moz. OPR by Ryte is another internal factor that estimates a site’s link popularity.

In the middle of the 19th century, a matching algorithm was predominantly used with sociometry. During this time, the reputation of an individual was evaluated in society.

The (WSU) Washington State University discovered that the Google PR algorithm can also be used as a basis for determining the status of water molecules in the centre of other toxic chemicals.