Step 6 - Provide a Means for Feedback

After following the previous steps for optimizing your 404 pages, there's still one more step to take. Provide a means for feedback from those who encountered 404 pages on your site.

It's a great way to let them know that you're listening to them even when you are not able to provide the pages they seek. A simple contact form placed in an obvious position is enough to get the feedback from your visitors.

And when they fill the form and submit, ensure to respond with a kind "thank you" message.

Conclusion

A 404 page is the result of typing a wrongly-spelled page URL, visiting a broken link, deleting, or moving the page. When visitors arrive at your site only to meet a 404 page, the result isn't always pleasant for them.

However, you could optimize the 404 page experience in such a way as to boost conversion. The guide offers you 6 simple steps to take in making the most of any 404 situations.