The foremost goal of any webmaster or blogger is to offer great user experience to site visitors. When you do this effectively, you will not only have satisfied visitors but enjoy repeat visits from them.

Good user experience also helps boost your SEO by reducing the bounce rate of your site. User experience can degrade due to any number of on-page issues with 404 pages being one of the most common.

404 is an HTTP status code telling your web visitors that the page requested cannot be found. Think about the disappointment anyone would experience when they are told that a requested page cannot be found.

That's why site owners go the extra mile to discover and remove broken links from their sites. However, 404 pages cannot be totally avoided because some of the cases are caused by a change in server, configurations, or even change in the Permalink setting.

You could actually take advantage of any broken links to improve conversions on your site. Here are 6 simple steps that you can take to turn 404 pages into conversion booster.