Off Page Optimization

While most sites begin with on page optimization, off page optimization is extremely crucial. As earlier mentioned, off page optimization involves building a quality backlink portfolio, getting your site listed on web and local directories, and many more. Let’s consider some of these strategies:

1. Social Media

Socializing is also regarded as part of off page optimization tactics and you’d want to keep your followers engaged by regularly posting updates.

Based on the category of your industry and business, you’d love to leverage different social media platforms such as Twitter, Facebook, and others. For instance, Pinterest is most suited for hobbyists and artists, while Facebook is broadly leveraged by almost everyone.

Irrespective of the platform you’ve joined, make sure you regularly post and respond thoughtfully to your followers’ comments.

Social media is a prominent strategy to build a brand and keep the audience engaged. In other words, Social media provides a different way to increase the visibility of your site and business on the web.