Session 2.

Use your customers Language

Research the age group and gender of your typical audience, and then use that insight to write your ad.

Address Your Customer's Directly

Use words "you" "your" in your ads so that you are speaking directly to them.

Pre-qualify your visitor's

Use words in your ads that help attract true potential customer's

For Example:

If you only offer high end products, stay away from words like discount, bargain, and cheap. Be clear in your ad who your products are far. This can save you money by elimating clicks that are not likely to convert to sales.

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