Without missing words, negative SEO is a growing challenge in the industry; you cannot afford to take your eyes off it. Like any other problem, prevention is better than cure. Let us see some ways you can prevent falling victim to Negative SEO.
How to Prevent Negative SEO
1. Keep watch of your website speed.
Amidst the multiple ranking factors, website speed is one of the key factors for ranking. As such, you must keep an eye on your website and prevent it from becoming slow.
Wealthy Affiliate makes this very easy for domains hosted on their platform. You can easily check the speed of each of your articles via the site manager. If your Website is on other platforms, you can check your page speed using the page speed insight from Google.
Google's page speed will give you an insight into why your Website is slow; where you cannot figure it out, please contact your hosting provider. Attacks can affect your Website and negative impact on your Website speed.
2. Guide Against Content Scraping
Content marketing has become the other of the day with digital marketing. It is the best marketing model when it comes to generating leads that will easily convert. But, unfortunately, a lot of folks will not pay the price of generating unique, un-plagiarised
content. Rather they get involved in scraping content (copying content from other people's websites and publishing it elsewhere).
It is one of those activitie0s that Google and other search engines frown at. Unfortunately, if the copied content gets indexed first, you lose value for the hard work. They will see it as plagiarism, and your Website will be penalized.
You can always use Copyscape to check for plagiarism and report it appropriately for necessary sanctions.