Did you know that 80% of pins on Pineterst, are actually repins. Which means that if you make your pins, you will be among 20% of those who actually create content on the Pinterest.
Why would you make Pinterest content and what kind of benefits do you have from it?
- Establish your brand
- Design resources for your community
- Increase search traction on one of the biggest search engines
- Gain traffic to your website
- Sell your own or affiliate products or services
Creating great Pins will absolutely help you build your brand on Pinterest.
Quality of your pins:
Quality pins mean visually pleasant image, a description that provides great information, and it is linked to a solid website, social media account or another credible online source.
Size of your pins:
Pinterest’s preferred image appearance ratio is 2:3. The min-width of a pin is 600 pixels and the max is 735 pixels.
I tested 600 x 900 pixels and 735 x 1102 pixels which are both 2:3 ratio. However, I decided that all my pins should be the same size - 600 x 900.
For whatever size you decide, it is important that your pins are vertical, because Pinterest organized them into columns. And the vertical pins will stand out more.
As you can see in this picture, the difference in pins is not only in size. The right pin uses a better image and contains a description, as well as pin source.
Pinterest urges people to write descriptions for each Pin that they create or save. By writing a description, you are giving that Pin a purpose and making it more relevant to your viewers.
What is Pin Source?
A Pin’s source is the place where the image originated. Pinterest users saving Pins to boards, but they also clicking Pins and following it back to the original domain. That`s how you made traffic to your site.
These links represent a big part of Pinterest, helping to secure the credibility of the content.
NEXT: Design of Your Pins
I have added at least 1 pin to each of my blog posts as told in this training.
Can I add my affiliate link to an image in my post which can be placed as a pin by my visitors on their Pinterest Boards?
I tried this but when clicked on this pin in Pinterest it directs the visitor to the website of respective merchant I have affiliated with and not to my own website.
So is this fine or will I be violating any T& C’s of Pinterest if I do this?
Thanks
Reply
As mentioned in the first part of the training, I have already created 3 pins for each of my website articles in my Pinterest Business Account. I have used my own images from my website articles but they are not visually appealing as they are non-vertical pins. However, they have quite a few Impressions, Saves and Link clicks on Pinterest so far.
Now, this training asks us to create new vertical pins using the template from Canva. So does it mean that I have to delete and replace all the previous non-vertical pins with the new vertical pins for all my website articles?
Am I getting this right?
If so then what happens to all of my Impressions, Clicks, and Saves on Pinterest for these old pins?
Thanks,
Nick
So how many new pins per blog post do I need to make?
And if I make and add the new pins then the old pins plus the new pins will increase the total number of my pins.
So in order to maintain the 80:20 ration of my pins and other's pins, do I need to add more number of other's pins?
Thanks
Nick
Also, Congratulations on the purchase of your home, and becoming debt free. Those are fantastic events that some people never achieve.
I'm a mortgage underwriter, so helping someone get into a home is a great feeling - especially when it was a challenging deal.
But becoming debt free is a HUGE accomplishment! Not many people ever do that.
I'm brand new to WA, so reading your post was extremely inspiring; especially when you are getting 80% of your traffic from Pinterest.
I . LOVE . PINTEREST!
I already have a bazillion personal pins and many boards. I even have over 700 personal followers. When I get my site completed, I will definitely be using Pinterest as a tool to drive traffic to my business(es).
And you just gave me an idea for possibly being able to convert a couple of the personal boards to business boards, since they are my passions, and I haven't decided on a niche yet.
Thanks so much for the tutorials!!!
Kim
We have just completed your second tutorial and we are really excited to get started but of course, it is a learning curve for us.
We want to get everything right from the beginning. We do have a question for you regarding the "boards" that you recommend we set up.
Would it be correct to describe the "boards" as the equivalent of or similar to, the "categories" on our website? Are we understanding this correctly?
Colette and Philip
