Research It - Research everything
Make sure you are doing your marketing research on a continuous basis. Research everything and then research it again.
Here at Wealthy Affiliate one of the best tools online is Jaaxy. If you are not familiar with Jaaxy please take the time to learn. It will not only be invaluable to your keyword research but also to measure your websites preformance over time.
Edwin a member here shows you how to use Jaaxy for measuring preformance.
https://my.wealthyaffiliate.com/edwinbernard/blog/how-i-use-...
Another advantage of learning Jaaxy is how it can help make your website as visible as possible on search engines. Learn how low hanging fruit keywords along with well written content can almost guarentee you great search engine results!!
You can find Jaaxy here
https://www.jaaxy.com/?a_aid=6f66e421
Or if you look on the left hand side of wealthy affiliate you will see a big J that says Research- that is Jaaxy
Next is updating :)