What is Pay Per Sale (PPS)?

What is Pay Per Sale (PPS)?

In a pay-per-sale type of Affiliate Marketing, the merchants pay the affiliate a certain fee whenever the visitor he has referred to the merchant's site actually buys something from the merchant's site.

Affiliates are usually paid on commission basis, although some merchants prefer to pay a fixed fee. But no matter what the basis of the fee is, it is generally higher than the fee paid to affiliates in a pay-per-click affiliate program.

What is Pay Per Lead (PPL)?

The pay-per-lead type of Affiliate Marketing is a slight variation of the PPS type and is often used by insurance and finance companies and other companies who rely on leads for their company to grow.

In this type of Affiliate Marketing, the affiliate is paid whenever the visitor he referred to the merchant's site fills out an application form or any similar form related to the business of the company.

Compensation for this type of Affiliate Marketing is based on a fixed fee where the rates are approximately the same as the fixed fee in the PPS type.

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Single-Tier, Two-Tier, and Multi-Tier Affiliate Marketing...