A lot of people use search engines every second and minute search for information. So, if your content appears on search engines when people conduct this high volume of daily quests, you will be driving a lot of traffic to pages of your content for free.

To achieve this, you must understand and conduct search engine optimization (SEO) for your content. Irrespective of how long you have been working on search engine optimization, there is always a need to learn something new or improve your knowledge on the different aspects and types of SEO.

This knowledge will help you develop and improve your strategy for showing up in organic search. It is my priority; in this training, I will look at the concept of SEO and the four major types of SEO you need to focus on for your business.

What is SEO?

SEO is the acronym for Search Engine Optimization. It is a collection of activities or strategies targeted at improving and increasing the number of times your content shows up when people make searches on search engines.

Search engines like Google, Bing, and Yahoo have their bots going through the web searching sites for content. They do this to collect information from these sites and arrange them in order of relevance.

As such, content marketers or website owners are not left out. They are constantly making efforts to ensure their sites appear on top ranking when search engines index their crawl results.

This deliberate effort from marketers to show on the priority list is referred to as search engine optimization.

Click the next page icon as we begin to see the different types of SEO marketers are using to make their content the best fit for search engines.