Hello And Welcome to this little training to help the ones who are advertising at FaceBook. I will try to make it very simple and quick.
The idea depends on the targeting. The price of each click depends on the competition to get the clicker attention.
So, The price will be affected by the FaceBook member details;
- Where does he/she live?
- Their level of education.
- Age.
- Purchased anything of FaceBook or not.
- Page and group admins or regular.
- Device used.
- And many more factors.
Also, the place of the advertisement will affect the price of the click;
- Desktop new feed is the most expensive.
Now talking about the steps to reduce the Cost
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