Go to advertising from your account and click create a new campaign.

• Choose send people to your website.
• Add your preferred link.
• Click Continue.
• Scroll down to "how much do you want to spend?"
• At schedule choose "set a start and end date"
• Go for "optimise for" and choose "link clicks to website/pay per link click"
• At "pricing" choose "set the bid you are willing to pay per link click"
• Scroll down to "what text and links do you want to use?"
• Remove "desktop news feed" and see the reflect on the price per click at "pricing"

Now, lets move for the targeting