The following are reasons you should continue commenting as part of your marketing tactics:

Brand Visibility: Realistically you are doing blog commenting because you want to build brand visibility and make yourself recognized by the potential audiences out there.

For days, weeks or months, some blog readers may not click through your comment links but at a later time, you’ll be remembered easily for the brand name you’ve built so far through the quality commenting you’ve been doing.

There are other major search engines (Not Google Alone): Aside from Google that has devalued blog commenting for Link Building, not all of the other major search engines have done the same.

At least, we have a number of search engines that are not yet curious about giving credits to comments as part of what constitute link building unlike Google. So, such can be leveraged if you are good at commenting. In that regard, commenting is not a waste of time at all.

Direct Traffic: Though most authority bloggers are experts when it comes to building links, some of them are still losing lots of direct and referral traffic to the knowledge that commenting is pointless for SEO.

They’ve turned their minds off the fact that visitors who read comments on blogs could be their target market or traffic pointers and could eventually lead to conversions and sales.

Building Bonds with Bloggers: This is one of the most horrific mistakes bloggers make and they missed out the road completely with commenting. They don’t realize the simple fact that it takes several ways to create strong bonds with other bloggers in which blog commenting is part.

While taking your time to offer quality comments to blogs, you can get free mentions, social media shares and guest post invitations.