Depending upon your niche, your content will be different.
Make sure to write either something about your picture and/or video then always use # Hashtags.
For example, if you are in the Make Money Online Niche You could use #MakeMoneyOnline #WorkFromHome etc......
I usually always capitalize each word to make them easier to read but it's not necessary.
You are actually according to Instagram's rules allowed to utilize up to 30 Hashtags, I highly suggest that you use all 30 to maximize your results.
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LloydLamb1
Premium
Thank you Tony. I think I am getting the hang of this instagram with the help of your lessons.
GusLifestyle
Premium
Thank you Tony for this wonderful help. I just revamped my IG and gave a much more attractive feature.