Now to maximize the amount of people to see your ad you should know that adding tags to your posts is important and its no different here.
This next page you come to you need to put in the website or post/page link that you want to send people to and also what you want to call the ad which in itself is a tag so think wisely about what you will call it.
On the same page you will see this box with the link that you have already put into the box above.
This will show you all the available keywords within that post/page or web address that you have written down. Or you can write in your product or service in the search bar below the link and find more keywords, but for the purpose of this training I'm going to leave it at that.
All you have to do now is click on the arrows of any ad group in the box above (whichever one you think will benefit you the most) and it will insert those keywords into your ad, but only click one ad group from the above list per ad.