Step 3: Reach out to the Right People

One of the best link-building techniques is using email outreach. It is similar to requesting links but with a very important twist.

Instead of sending random emails, reach out to site owners who have linked to similar content. This is how you can qualify prospects.

• They have a website in your niche.
• They are interested in your topic.
• They have already linked to an article about that topic.
• It's as simple as giving them a heads-up about your clearly superior content.

Here's how it works:

• To export all links to competitor content to a spreadsheet, use Ahrefs. Open Site Explorer and Majestic SEO are also effective.
• Eliminate referring pages (forums, article directories, etc.). After cleaning out the list, you will find solid prospects to contact.
• Send all of these prospects an email using a good format. (You can personalize and modify the format for each prospect you want to reach out to).

Conclusion

You will be intrigued by the overwhelmingly positive response you will get.

In email responses, you can land a good number of quality links out of the emails you sent, which will give you a good success rate. Even if these were cold emails asking for a link, a good success rate is quite remarkable.

Don’t worry if you were only able to get few links; remember it's about quality, not quantity. The links could contain many gems

You will also see the rapid rise in organic traffic those few links will bring you (in a very short period of time). Some of these links will be found organically on your page.