2. Set up Signposts at Each Junction

Someone who is traveling will feel lost if he doesn’t have an idea of his current location. This also applies to writing, if your reader doesn’t know where they are in your content, they will feel lost. They would like to know where they are in the content and the next thing.

The first thing to note is that a reader will like to know what a page is about once they arrive on the page.

• When your reader visits your landing page, they would like to know what the page is about immediately. For example, 4 steps to writing clear content

• When a web visitor visits a product page, they would like to know what the product has to offer them immediately. Make sure you provide them with a clear image of the product and you use a headline that describes the product

• When a web visitor visits your blog post, they would like to know what that current post discusses. Write out headlines that are catchy and promise them what they will learn. For example: How to make your words irresistible to people. The second thing to note is always put a marker at each junction in your content

• Always talk about how your readers will benefit from your product; this will remind them of why they want to buy from you

• If you are writing a blog post, your post should be able to give your readers a reason to continue reading. For example, at the beginning of this post, I stated that having clear content can lead to more sales and engaged users. This same message was repeated in the content in another way throughout the post

• Once your content lacks a signpost, your readers might lose interest in the content. When you include good signposts in your content, this will keep your readers engaged.