Employ the use of storytelling

Telling stories readers can relate to at the beginning or at any part of the article makes the article rich and interesting. It shows how knowledgeable the writer is about a topic. Storytelling about a product, or topic that relates to the reader or audience will help drive more sales and increase traffic.

Make use of keywords in your article

Making use of keywords in your article will prevent you from diverting or going off point while writing. It will also help increase the ranking of the writer’s search engine and helps create content that is interesting and relevant to the targeted audience.

The importance of clarity

Clarity is as important as being concise while writing. Writers should avoid verbosity and complex write-ups that may confuse the readers. Such articles may not drive home the point and the purpose of the article may become defeated.

Consider your audience

Writers should always strive to write articles beneficial to their audience. If the company’s customers are women, articles to be posted on the company’s blog should be directed at women, not Men or teenagers, and vice versa.

Consistency is key

A writer must not necessarily post on a daily basis. The key is consistency. A posting schedule should be adopted and stuck to. It may be daily, weeks, or monthly, but the audience should always be sure that there will be fresh articles to read at a particular time.

Be passionate about the topic

It’s better for companies to hire writers passionate about the services they have to offer. Articles will be more interesting and engaging when the writers are passionate about the company’s line of business.

Use the right format

Using the right fonts, appropriate spacing and colors will make the article easy to read and engaging. Points can be highlighted or written boldly to specifically draw attention to the reader. The appropriate text and headers should also be used as they will make to writer’s work attractive and readable.