Make use of interesting headings and subheadings.

Headings and subheadings make write-ups organized and an interesting heading will capture the attention of a reader or potential customer. Interesting subheadings apart from keeping your work well arranged, and organized, keep the reader interested in reading the write-ups.

Avoid repetition and lengthy articles

Shorter articles are easier to read and are more interesting. Readers may get bored and lose interest in reading longer articles. A writer should avoid unnecessary points and be concise.

Make use of pictures or graphics

Graphics help to create a visual representation of what is being read and may heighten the interest of the reader. Graphic designs will hold the attention of a reader longer, little wonder why pictures are always used in children's books. Pictures capture the attention of readers.