2.Have good ideas

It is important to jot down the idea every time you think about a topic. But then you have to analyze if it could be useful for the blog.

So, look for the contents that you have imagined. See if they are popular and developed topics on the Internet.

Always stay up to date. You can go through other contents created by other bloggers and also different kinds of books but ensure you avoid plagiarism when writing yours. Learn to find information on topics that you still do not master or do not know.

3. Define the keywords you will use

If you already have a well-defined buyer, this is the ideal time to research keywords.

Use terms related to the niche of your blog and that are always on demand. You can make use

of keyword tools to search for keywords and this will help you get the terms related to your niche.

Remember to choose the keywords based on the topics that your buyer is trying to learn more about. But avoid typing the same word multiple times.

At the beginning of the creation and use of Google, in the 90's, search results were given according to the exact keyword. Search engines were unable to analyze semantically.

The analysis of putting texts as the first ones located in Google was done only by the syntax. This means that the texts that repeated the keyword several times were displayed at the beginning of the first page of the search engines.

Noticing that flaw, blog and site owners studying SEO techniques began typing the same term multiple times throughout the text. This made the texts well placed as search results. Then, the search engines realized that it was necessary to avoid that the best positions were occupied by repetitive texts.

For that reason, and over the years, the algorithms that calculate the percentage of times a word appears in the text have been improved.

Around 2007, the number of repeated keywords was no longer taken into account to rank the text well. The important thing now is the relevance of the topic and the words in the text related to that content.

There are various algorithm updates made by google. They are in charge of relating the title with the rest of the text. Thus, if you write about "How to make a birthday party," the algorithms look for synonyms and words from the same semantic field, for example "balloons", "party room", "decoration". Then, using similar terms and the same semantic area you can avoid keyword stuffing (unnecessary repetition of words).

Thus, search robots identify texts that use the same keyword, which are penalized and no longer appear as the first located in Google.

Now, search engines try to understand the purpose of the search for each subject. Therefore, the results that are displayed are the most useful and related to the keyword.

In other words: the most valuable texts in searches are those that allow a good user experience. When you write on your blog, your texts have to be educational and complete for users.

Also, repetition makes the text boring. Readers may stop reading to the end because of it.

4. Analyze your competitors

After you decide what to write, it is very important to see what your competitors are saying on the subject.

But it is not about copying what they have done, but understanding what they offer and thinking of ways to create something even better and more complete.

A good idea is to Google the main keyword of your text and read the first 5 or 10 results that appear. Write down all the useful information and be sure to include it in your post, adding even more exclusive content.