How to Use the Disavow Tool the Right Way
As you learned earlier, the Disavow Tool was launched by Google for website owners. It lets site owners tell Google which of the links they wouldn’t want Google to pay attention to while conducting an evaluation.
PageRank represents Google’s idea of the efficacy of any web page that receives external links from other websites. “PageRank is a crucial factor but one of the top 200 signals that are used to evaluate site relevance”. Each link found on your web page is considered as a metric to determine the ranking quality of your website.
Google makes frantic efforts to protect website owners against external links that can harm their ranking potentials in search results. It seeks to ensure that activities carried out on external sites do not impact your PageRank negatively.
In particular circumstances, inbound links can impact Google’s evaluation of a site or page. For instance, you might have got some low-quality links to your site through some link schemes or paid backlinks rather that violate Google’s quality guidelines. To start with, it’s highly recommended that you do away with as many low-quality or spam backlinks from your website as you can.
Once you can’t make appreciable progress despite all frantic efforts made in getting rid of toxic links from your website, you shouldn’t hesitate to disavow the left-out backlinks. Alternatively, you may ask Google not to take specific links into account while evaluating your site ranking potential.
The Disavow Tool is such an integrated/advanced feature that must be leveraged cautiously. If leveraged the wrong way, it could be so devastating to your website’s performance in search engine result pages (SERPs).
Thus, it’s recommended that you use the tool to disavow toxic links on your website once you’re convinced that there a lot of such low-quality links that point to your website and they impact your ranking negatively despite an appreciable amount of effort put in so far. Usually, you may not need to personally use the Disavow Tool as Google occasionally evaluates specific links on your site to see which ones are worthy of being trusted without further instructions at all.