As you learned earlier, the Disavow Tool was launched by Google for website owners. It lets site owners tell Google which of the links they wouldn’t want Google to pay attention to while conducting an evaluation.

PageRank represents Google’s idea of the efficacy of any web page that receives external links from other websites. “PageRank is a crucial factor but one of the top 200 signals that are used to evaluate site relevance”. Each link found on your web page is considered as a metric to determine the ranking quality of your website.

Google makes frantic efforts to protect website owners against external links that can harm their ranking potentials in search results. It seeks to ensure that activities carried out on external sites do not impact your PageRank negatively.

In particular circumstances, inbound links can impact Google’s evaluation of a site or page. For instance, you might have got some low-quality links to your site through some link schemes or paid backlinks rather that violate Google’s quality guidelines. To start with, it’s highly recommended that you do away with as many low-quality or spam backlinks from your website as you can.

Once you can’t make appreciable progress despite all frantic efforts made in getting rid of toxic links from your website, you shouldn’t hesitate to disavow the left-out backlinks. Alternatively, you may ask Google not to take specific links into account while evaluating your site ranking potential.

The Disavow Tool is such an integrated/advanced feature that must be leveraged cautiously. If leveraged the wrong way, it could be so devastating to your website’s performance in search engine result pages (SERPs).

Thus, it’s recommended that you use the tool to disavow toxic links on your website once you’re convinced that there a lot of such low-quality links that point to your website and they impact your ranking negatively despite an appreciable amount of effort put in so far. Usually, you may not need to personally use the Disavow Tool as Google occasionally evaluates specific links on your site to see which ones are worthy of being trusted without further instructions at all.

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Joo77 Premium
Hi Israel, if I'm getting 200 backlinks from one single website, all from different pages of the site but going to one page of my site, can I simply submit the domain URL or do I have to do it for the 200+ individual pages?

Thank you for this very useful training.
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StefanieT Premium
Hi Israel, I see what I believe to be a lot of spammy links on my website, but I'm not sure about using the disavow tool now you've said it can have devastating effects! Now I'm confused as I have read this on other peoples blogs too. Should I use it or not? You say that alternatively you can ask Google not to take certain links into account. Is this as effective as disavowing? If so, why take the risk of disavowing in the first place if it can be so harmful?

I'd be grateful of any further advice you may have as I just can't get my head around it.

Thanks
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Israel17 Premium
@StefanieT
Hi StefanieT, thanks for stopping by! The act of disavowing links is proper but you should do that (according to Google) if and only if you have a significant number of low-quality, artificial, or spammy links pointing to your website, and those links will likely lead to a manual action or perhaps they've already led to manual actions on your website. I hope it helps! Don't hesitate to get back to me if you need any further assistance from me. Thanks for reading my training!

Israel Olatunji
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CarolMeador Premium
Thanks for this very thorough training on how to use the disavow tool.
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Israel17 Premium
@CarolMeador
Thanks for the reading, CarolMeador! The Disavow Tool was mainly created by Google for website owners who strongly believe there are external URLs linked to their sites that can harm their website's performance in search results. So, while deciding as to whether you should use it or not, this is one of the most crucial factors you would always need to consider.

Israel Olatunji
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CarolMeador Premium
@Israel17
Yes, I understood that from reading your blog. Thanks.
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ElaineSmith1 Premium
Hey Israel,
Thanks for sharing this training. Bookmarked this so I can refer back to it.

Tried and True

Elaine
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Israel17 Premium
@ElaineSmith1
Much welcome, Smith! Thanks for stopping by! Kudos for bookmarking my training tutorial! Much impressed! While deciding whether or not to use the Disavow Tool for your website, you need to be certain that there are truly some links that you think can harm your search engine ranking. Once used the wrong way, it can definitely hurt your ranking seriously. Thanks for all of your comments! Wish you much success in your online endeavors!

Israel Olatunji
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RVsRock Premium
Finally caught on to what this is all about. Thank you, Israel.

There were several external links that were very, very low quality. In fact, I didn't realize these kinds of sites were still around.

Very eye-opening experience.

RVsRock
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Israel17 Premium
@RVsRock
Thanks for your valuable comment, RVsRock! Kudos for finding the training useful! Much impressed! When one is thoroughly convinced that there are such low-quality links that can cause a lot of havoc on one's site, then it would be the best time to use the Disavow Tool. Thanks for stopping by!

Israel Olatunji
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