Google actually has hundreds of factors that it uses to ascertain the ranking of sites. A particular one among these ranking factors is the domain authority (DA) of a site which was developed by Moz.

The nearer your domain authority is to 100, the better the chance will be for you to get a better ranking and higher search engine traffic. Your DA is the metric used to evaluate your SEO activities as well as compare and contrast the SEO power of your site to that of your competitors.

Domain Authority Vs Page Authority

Prior to analyzing how domain authority is evaluated and how you can boost your website’s domain authority, it’s crucial to draw its distinction from page authority. Page authority is a homogeneous metric which evaluates only the ranking potential of a sole web page rather than evaluating that of a complete domain.

In as much as you’ve just learned how crucial domain authority is to the ranking of your site, you should be curious to equally learn how you can improve your DA score.

Here are the key steps to follow while trying to increase your domain authority from the onset:

• Create linkable posts
• Get rid of all toxic backlinks fast
• Become an authority blogger in your niche
• Share your blog posts on social media
• Build internal links within posts
• Make your website mobile-optimized
• Improve your site speed.