Get the Right Product
Remember that you have just tried to earn their trust. Of what value will it be to you, to lose their trust after you have worked hard to earn it? If you are marketing a bad product or something that is not up to the standard you claim it to be, then you should know that you are likely to lose their trust.
However, if you are offering something that is so much perfect for them and suits every description you have given, then you will have strongly earned their trust and they will trust you again whenever you have some other products for them.
Show testimonials of your other clients that are using the same product or brand. Testimonials do go along the way in convincing your audience about your product.
Get Your Slides Right
If you are marketing a product, it means the webinar is not all about you. So, you should be prepared to show members of your audience pictures of your products. Your own image shouldn’t dominate the webinar.
You can have as many slides as you need to convince your audience to go for your product. You can even have up to 50 slides; for every point you are putting to your audience, you have a slide or more than one to back it up.
Your Product Should Have a Landing Page
From your webinar, some of your audience will move directly on to your landing page. ClickFunnels will give you a good landing page. You can also use it to track purchases and carry out A/B tests.
When they arrive at your landing page, you can place a limited time offer on your product which will expire after some days. Encourage them to take advantage before the time elapses.
If they know it is an offer that will elapse soon, they will want to take advantage before they lose it. Ensure to include a call-to-action in your landing page.