Okay, y'all! The last little bit is here!! Woo hoo!
I'm sure some of us are interested in using Facebook Ads, and these are the rules regarding those.
Now remember, if it's illegal, it's not going to be approved. If it's regulated, it's probably not going to be approved. If it's hateful, it's not going to be approved.
Onward!
Advertising Policies
Each ad is reviewed by Facebook prior to approval. Don't try to make an innocent ad that leads to a not-so innocent landing page, because Facebook does check.
If your ad is rejected, you can edit the ad to comply with their policies and resubmit it, if you want.
Don't use prohibited content. That's these:
ALSO
- No sales of tobacco products or paraphanalia
- No sales of unsafe supplements (at Facebook's sole discretion)
- No sales of weapons, ammunition, or explosives
- No ads with copyright infringement
- No ads with shocking content (car crashes, frightening images, etc)
- Ads must not contain personal attributes
- This is a little confusing, but as you're are targeting a specific audience with Facebook ads, you don't want to be creepy, basically. Say you're promoting a dating website for Christians. You can't say, "Meet other Christian singles!" You have to say, "Meet Christian Singles!"
- Another example, say you're targeting people who are interested in weight loss products. You can't say, "Tried all other diets? Need help losing weight? Try our product now!" You have to be like "Try our product because it's better than other diets!"
- Get it?
- No ads exploiting controversial content for commercial purposes.
- No non-functioning landing pages
- No sales of survailence equipment
- No profanity
- No bad grammar or odd symbols being used to try to mislead them into approving your ad because you wrote Sh*t instead of the actual word.
- Nonexistant Functionality is not promitted. Don't use a photo that mimicks a multiple choice check box, etc.
- No before or after photos
- No trying to enforce negative self-image to promote weight-loss products and the like, either.
- No payday loans, check advances, or bail bond services
- No get rick quick schemes, which Facebook calls Multi-level marketing, btw. You can't promote them on Facebook Ads.
- No penny auctions
- No counterfeight documents and the like
- No low-quality or disruptive content
- No click-bait, no sensational headlines with little actual worth in the content, no engagement baiting, asking for likes and comments if you like pizza or music, whatever.
- No spyware or malware
- No automatic automation
- No unauthorized streaming devices
- No prohibited financial products and services (binary offerings)
- No body parts or fluids
Restricted Content
Meaning, some areas they might be shown, some not. They have to be shown to the proper age group, etc.
- Alcohol
- Dating Sites
- You have to apply for that at Facebook, here: https://www.facebook.com/help/contact/1060028634014002
- Real Money Gambling
- Only with Facebook's permission
- State Lotteries
- Online Pharmacies
- Promotion of Over-the-Counter Drugs
- You have to abide by the laws of your target audience as well as your own laws
- Subscription services
- You must list all the small print of your subscription free-trials, etc.
- Financial and Insurance Products and Services
- Branded Content
- You must label it as such with the Branded Content tools
- Ads about social issues, elections, politics
- This is going to be fun, you have to complete an authorization process here: https://www.facebook.com/business/help/1838453822893854
- You also must include a bunch of disclaimers about who, where, what, and who authorized and paid for the ad
- Cryptocurrancies
- Permission only here: https://www.facebook.com/help/contact/532535307141067
- Drug and Alcohol Treatment
- Permission only here: https://www.facebook.com/help/contact/1912438085452884
- Weightloss products and plans must be targeted to those 18 and older
Other Stuff
- Video ads must not be overly disruptive or targeted for those 18 and older if a movie trailer that has some violence or alcohol in it
- When targeting your ads you must not be doing it to be disciminatory.
- ie No targetting rentals for white rich people.
- Relevent, accurate and properly represented ads
- Excessive text in ad images is a no-no that will reduce your reach
- No creating Lead Ads without Facebook's permission
- This includes creating ads to get people's account numbers, financial informaion, criminal history, goverment issued identifiers (Driver's License, etc), health or insurance information, political affiliation, race or ethnicity, religion, sexual orientation, passwords, etc.
- You must not imply a Facebook endorsement of any kind
Phew!!
Okay, this was like a zillion pages broken down into seven bulletted lists. So hopefully some members can get some use for it.
Keep in mind, nowhere in the terms does it say anything about affiliate links being against the Facebook Policies. I've even created an ad with affiliate links and had it approved.
The Problem with Some Affiliate Links
The problem you might have with some affiliate links is that Facebook might be classifying Wealthy Affiliate as a quick-rick scheme thanks to people being silly and not understanding what a scam really is.
Then there are those people who join Wealthy Affiliate and then spam the crap out of their affiliate links everywhere, getting Wealthy Affiliate links banned from the site, or not shown in the newsfeed.
Pinterest allows affiliate links, but it marks Wealthy Affiliate links as spam thanks to those people.
Be wise, fellow marketers. Don't spam our links everywhere. If in doubt and you're promoting Wealthy Affiliate, use a website, not a direct affiliate links. For other well-respected sites, like Amazon, you can do what you want with them on Facebook, as long as you follow their rules.
Don't get banned, y'all!
Want to share what crazy thing you got put in Facebook Jail over? Comment below!
Lovies!
Last week we were told our group was being shut down because some strange person reported us a a cult! About 500 comments later, FB finally realized it was silly and relented, but what a hassle.
TheJimB. a.k.a. Lord Guacamole, Grand Inquisitor and Keeper of the Sacred Low Carb Tortilla.
Denise.