Okay, y'all! The last little bit is here!! Woo hoo!

I'm sure some of us are interested in using Facebook Ads, and these are the rules regarding those.

Now remember, if it's illegal, it's not going to be approved. If it's regulated, it's probably not going to be approved. If it's hateful, it's not going to be approved.

Onward!

Advertising Policies

Each ad is reviewed by Facebook prior to approval. Don't try to make an innocent ad that leads to a not-so innocent landing page, because Facebook does check.

If your ad is rejected, you can edit the ad to comply with their policies and resubmit it, if you want.

Don't use prohibited content. That's these:

ALSO

  • No sales of tobacco products or paraphanalia
  • No sales of unsafe supplements (at Facebook's sole discretion)
  • No sales of weapons, ammunition, or explosives
  • No ads with copyright infringement
  • No ads with shocking content (car crashes, frightening images, etc)
  • Ads must not contain personal attributes
    • This is a little confusing, but as you're are targeting a specific audience with Facebook ads, you don't want to be creepy, basically. Say you're promoting a dating website for Christians. You can't say, "Meet other Christian singles!" You have to say, "Meet Christian Singles!"
    • Another example, say you're targeting people who are interested in weight loss products. You can't say, "Tried all other diets? Need help losing weight? Try our product now!" You have to be like "Try our product because it's better than other diets!"
    • Get it?
  • No ads exploiting controversial content for commercial purposes.
  • No non-functioning landing pages
  • No sales of survailence equipment
  • No profanity
  • No bad grammar or odd symbols being used to try to mislead them into approving your ad because you wrote Sh*t instead of the actual word.
  • Nonexistant Functionality is not promitted. Don't use a photo that mimicks a multiple choice check box, etc.
  • No before or after photos
  • No trying to enforce negative self-image to promote weight-loss products and the like, either.
  • No payday loans, check advances, or bail bond services
  • No get rick quick schemes, which Facebook calls Multi-level marketing, btw. You can't promote them on Facebook Ads.
  • No penny auctions
  • No counterfeight documents and the like
  • No low-quality or disruptive content
    • No click-bait, no sensational headlines with little actual worth in the content, no engagement baiting, asking for likes and comments if you like pizza or music, whatever.
  • No spyware or malware
  • No automatic automation
  • No unauthorized streaming devices
  • No prohibited financial products and services (binary offerings)
  • No body parts or fluids

Restricted Content

Meaning, some areas they might be shown, some not. They have to be shown to the proper age group, etc.

Other Stuff

  • Video ads must not be overly disruptive or targeted for those 18 and older if a movie trailer that has some violence or alcohol in it
  • When targeting your ads you must not be doing it to be disciminatory.
    • ie No targetting rentals for white rich people.
  • Relevent, accurate and properly represented ads
  • Excessive text in ad images is a no-no that will reduce your reach
  • No creating Lead Ads without Facebook's permission
    • This includes creating ads to get people's account numbers, financial informaion, criminal history, goverment issued identifiers (Driver's License, etc), health or insurance information, political affiliation, race or ethnicity, religion, sexual orientation, passwords, etc.
  • You must not imply a Facebook endorsement of any kind

Phew!!

Okay, this was like a zillion pages broken down into seven bulletted lists. So hopefully some members can get some use for it.

Keep in mind, nowhere in the terms does it say anything about affiliate links being against the Facebook Policies. I've even created an ad with affiliate links and had it approved.

The Problem with Some Affiliate Links

The problem you might have with some affiliate links is that Facebook might be classifying Wealthy Affiliate as a quick-rick scheme thanks to people being silly and not understanding what a scam really is.

Then there are those people who join Wealthy Affiliate and then spam the crap out of their affiliate links everywhere, getting Wealthy Affiliate links banned from the site, or not shown in the newsfeed.

Pinterest allows affiliate links, but it marks Wealthy Affiliate links as spam thanks to those people.

Be wise, fellow marketers. Don't spam our links everywhere. If in doubt and you're promoting Wealthy Affiliate, use a website, not a direct affiliate links. For other well-respected sites, like Amazon, you can do what you want with them on Facebook, as long as you follow their rules.

Don't get banned, y'all!

Want to share what crazy thing you got put in Facebook Jail over? Comment below!

Lovies!



Join the Discussion
Write something…
Recent messages
Mick18 Premium
This is an amazing thorough training. Thank you so much for taking the time and sharing it.
Reply
Selenityjade Premium
Aw, thanks so much for your kind words!
Reply
TheJimB Premium
Apparently, Facebook considers you guilty until proven innocent. I belong to a closed group of people on the Keto Diet who like Mexican food, we share recipes, encouragement, commiserations, victories, and occasionally info about new keto products. That’s it. That’s all. It’s fun, friendly and lively.
Last week we were told our group was being shut down because some strange person reported us a a cult! About 500 comments later, FB finally realized it was silly and relented, but what a hassle.
TheJimB. a.k.a. Lord Guacamole, Grand Inquisitor and Keeper of the Sacred Low Carb Tortilla.
Reply
Selenityjade Premium
Lol! Yes, but whenever it's a mistake, you can always appeal and get your account/group/page back.

People are so odd!
Reply
Feochadan Premium Plus
Thank you SO MUCH for making this all so understandable. I can't imagine how much time it must have taken you!!!
Reply
Selenityjade Premium
Aw, thank you. I hope I got it mostly understandable. I didn't realize it was going to be as big of a project as it was.

Hopefully, it makes it easier for people to understand than the actual policy pages they have. I navigated a zillion of those things.
Reply
Feochadan Premium Plus
One of my ads got deleted when I was GIVING AWAY cow manure. Apparently that is considered to be part of the animal. Ummmm... I don't think they really wanted it any more... LOL
Reply
Selenityjade Premium
Wow, really?! They probably did have to reject that one because of the no animal parts thing. Crazy!
Reply
DeniseAS Premium
Wow, so much work has gone into this training, thank you. I have a business page, which I have used for over 4 years, and like you say so much is common sense. People don't like to be spammed in other groups, so I find it interesting when they drop their links all over Facebook and then get annoyed at getting reported. Facebook is a social platform and people need to keep this in mind. Thanks again for this easy to read and digest training, have a great day,
Denise.
Reply
Selenityjade Premium
Thanks so much for your kind words!

It was interesting to find the various weird rules against things I never even would consider just because someone did it before.

Mostly, I kept getting annoyed people liked to tell other people affiliate links aren't allowed on Facebook just because they got slapped for something.

You can't expect not to get slapped when you're promoting something that's age-restricted, or you're spamming it everywhere, and not using it correctly.
Reply
TheJimB Premium
Have you found your FB business page of any use? Nobody ever comes to mine but me and the Facebook bots offering to promote it for a fee.
Reply
Top