Examples of 404 Error Pages
If you want to set up a 404 error page, you will need to provide lots of basic elements. The ultimate aim is to keep users coming back to your website. Let's see some creative ways to keep the audience intact in spite of the 404 errors.
- Refer to the home page
- Refer users to the other categories and the homepage
- Provide a search function
- Offer an alternative option for interaction.
Keeping users on your website despite the 404 errors requires creativity. For now, Google does not have such a creative way to keep site visitors with their 404 error pages.
Conclusion
As a website owner, you should strive to keep the rate of your site's 404 errors to the minimum due to its negative impact on both users and the Google search engine.
Though it has negative impacts on your site, users can be cushioned with creative 404 error pages. When you offer navigation for users to check other parts of your website for some particular content, there are high chances that such users won't leave your site in a hurry.