2. Send Tweets to Your Audience when They Are Listening

You can't have the best content on the internet if you don't get high engagement. The ultimate success of your message depends on how it is received. This depends on the time you broadcast it.

You should only post tweets at specific times and days when your audience is online to maximize engagement. They will vary depending on your target audience. However, social media research can offer some helpful tips.

Twitter is more popular during workweeks because users check Twitter for news during lunch breaks or commutes. Tweets posted between 12 and 3 p.m. on weekdays enjoy the highest engagement

On weekdays,5 pm is a high time when commuters return home. They are 181 percent more likely to log into their accounts during this time. To maximize your Twitter visibility, you should determine the time your target audience is online.

You can share the same link multiple times, but you must create a new tweet for each one.

3. Tweet Compelling Content

Marketing is hard work. Recent research by Content Marketing Institute revealed that creating engaging content is the biggest challenge facing b2C marketers.

Tweets that include images get more shares than tweets without them. According to Inc., they get 18% more clicks and 150 percent more retweets. They also have 89 percent more favorite tweets.

It's not surprising that 5 of the 10 most popular tweets of all time include images. You can also share images and other visuals like videos, memes, or GIFs. Linking to problem-solving content is another popular way to get engagement.

Online brands should be able to identify their target audience and have a clear understanding of their information needs.

A survey or poll is another way to engage followers. Here's an example: Starbucks creates surveys and polls. Many Twitter users try to tweet the most recent news in order to be certified as reliable news sources.

This can also be done by following your industry news and finding interesting content to share with your audience.

Brian Ryder, a digital marketer with ProEssayWriting, says that if people know you have the most current information, they will follow you to find it.

Important!

Twitter cards allow you to include content such as videos or product descriptions, which will increase your tweets' shareability. You can also optimize your tweets for searches by using Twitter cards.

You can use the traditional keywords that you have used in your SEO campaign and then experiment with them using hashtags.

Next, we look at making the most from Hashtags.