Same Old Look
I'm sure that if you're just starting out, that your website doesn't have a logo yet. Instead your landing page probably just has a header repeating the name of your website or a slogan related to your website, am I right?
Maybe you've had your website for a while and added a bit of a witty writing as a header.
Personally I believe that having a Logo is a lot better than just a header with some writing.
Look At The Competition
One advice I can share with you, if you want to succeed in any type of business, whether it's affiliate marketing or not, is to look at what your competition is doing.
Try to identify why other websites are getting more traffic than you. What makes their site so much better than yours?
Maybe it's because they write a lot better, know more SEO tricks or have a lot more time to posts pages and posts.
However, sometimes the answer may be right under your nose.
Visuals Matter
Which site do you prefer staying on to browse around a little? A boring black and white website that reminds you of a book, or a website that has an attractive logo, slogan and some images?
Of course the second option is visually more attractive.
Have you ever played the logo game for your smartphone? If not it's basically a game that shows you a bunch of logos and you have to guess the brand name.
It is crazy how many brands we remember. Believe it or not, when you play that game you will know at least over 100 brands. This is why you too should brand your business and create a logo for your website!
Blessings!
Bliss