1. Know Your Target Audience Inside and Out.

Your business was started to reach an audience.

It is worthless without an audience. Without an audience, it doesn't matter how good your products or services are. If you don't pay attention to your audience, it could ruin your business. You don't know who your audience is, so you won't be able to know what they want. So take the time to consider who will buy your products, who wants your knowledge?

You can create buyer personas by defining the ideal age, gender and location.

This will allow you to understand how your target audience would react to the product that is being offered. This will give you an edge over other people by understanding your target audience.

If you are stuck as to who your market is, go online and research the product you think you will sell, read comments left by the buyers. From this, you will be able to see the type, age, and experience of the buyers.

2. Do Your Keyword Research, Right!

You want to be a leader or authority in your industry!

This will only happen if your audience is able to understand and appreciate what you know about the niche. This shows that you are knowledgeable and have spent the time to learn more. Your experience will likely give you a few clues as to what issues or problems might arise in the mind of your customer.

If you own a pet food company, you will want to inform your customers about the negative effects sugar has on their pets. There might be keywords people are still looking for that you have not identified.

You might find completely new keywords within your industry that people are searching for. Be aware that markets are changing quickly and your customers' preferences. It is important to provide your customers with the information they require.

Your content will rank higher on Google if it is. Unique content will rank you higher than others, but it will also make your content rare. If you offer something that is unique to your customers, it builds the loyalty that your company needs.

Let's look at creating content that people want to read!