Things to consider when building Content
It is not to create a content calendar, but to draft content that is engaging consistently. Consider the following when drafting your content
1) Demographics: pay attention to your type of audience images and videos. If you are selling wealthy affiliate to retired you should use images of elderly people. Using the image of a classroom filled with students will not connect with them.
2) Audience concern: think of what your audience is looking for. What are their desire and pain points, this will tell how well your content will help them?
3) Audience high value: Ensure your content addresses the main values of your audience.
Conclusion
Creating good content and a good content calendar is no robot science. Always look at the topics that are most engaging and work on them.
If you are starting fresh, your competitors and research is a good way to see relevant content.
Reply
This is an interesting subject. I think though there is a mixture of planning and organic growth and process that takes place. I am experiencing this now. I see more and more a need for planned content, whereas up to now I have been building out my site in a fairly organic manner. Now I need to pause, review, reorganize the categories and menus on my site and sort out the avenues through which I need to build more content. So a mixture of continued organic development, responding to reactions and feedback, opportunistically building on low hanging fruit keywords, and organized planning.
Thanks for another thought-provoking article.
Best regards
Andy
