Almost rollers
These are an early starter, they are just coming up with a new website but lesser traffic, people in this category tend to look for people to exchange content, they do not have any audience. Focusing these sets of people is also suitable for you to start with; they easy to reach and will always respond to your message. You need to give them a call to action to trigger their sharing your content or link attached to your site.
2. You need to demonstrate the value
You must leverage on giving value and explain the context of value your website stands for; with your communication skills, you simplify your product and services. Publish a timely and relevant content to your audience, research more, and get a new thing that can help their business and improve their living altogether. Show to them how you value them and how they, too, can be useful to you. Kindly give your comment or any contribution to marketing outreach strategy.
Happy New Year
Jennifer