Video has become one of the most important tools in an inbound marketing strategy. Viewers are consuming video content more than ever before. That's a rock solid fact.

And no wonder, YouTube has become the second largest search engine in the world, with more than one billion unique users per month.

No matter what is your goal, video on a website supplements visitors’ experiences and builds those connections. Every single keyword that you’re targeting for your website can be an opportunity for video ... and a video comes with many additional benefits. First of all: is great for SEO is because it keeps visitors on your site longer. Second: is highly sharable across various distribution networks (social media, email, etc). And most importantly: it can be efficiently leveraged to improve engagement, to increase sales, etc.

The cherry on the top: a video can be used almost everywhere ... Within your website, in your landing pages, in emails, etc ...

And of course, they can be used in many different ways! Embedded inline videos, video galleries, video sliders, video backgrounds, etc.

Most of these solutions can be easily implemented using native Wordpress and/or theme features ... However, creating an efficient video background can be a bit tricky, so I've decided to create this short tutorial to show you the right way ...

Interested?

Let's do this!