5. Get inspired by your performance data

One of the best things about content marketing is that its performance is measurable. You can go over to Google Search Console or Google Analytics. On these platforms, you can see how long visitors spend reading your posts. You can also learn about your bounce rate. In general, you have stats to determine which piece of content is performing better. You could pick inspiration from this and write in that direction.

6. Refurbish Top-Performing Content

This point derives from evaluating content performance. We suggest Google Analytics and Google Search Console for this.

First, discover posts that work well with your audience. Then, recycle them. You can adapt them to be a video or for a series of tweets. You get the idea.


Wrapping up:

We could get stuck when it comes to coming up with content ideas. I hope these suggestions help you avoid this. The sap of your business is the content you put out. So, keeping a healthy stream goes hand in hand with keeping your site in business.

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muslimah Premium
Thank you for these valuable tips, Henry.
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Henry-II Premium
@muslimah
Hi, Muslimah.

Thank you for stopping by and for your comment. You're very welcome.
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FKelso Premium
Good job -- and good list. I have done quite a bit of what you suggest, and so far finding something to write about for my twice-weekly posts. It's been important to me to give out good information; more so, even, than making sales. I feel the sales will come if I get a following that really likes the site.
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Henry-II Premium
@FKelso
I am with you. The emphasis should always be on building trust. We are loyal to businesses that have built trust with time. Sales are just a result. But they should not be our primary goal because they blind us.

Thank you very much for your comment.
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JKulk1 Premium
Thank you Henry. These are great ideas to help us produce our content. Jim
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Henry-II Premium
@JKulk1
Hi Jim, thank you for stopping by. Yes, it's good to never run out of ideas for our content.
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jghwebbrand Premium
Yes, These do definitely define ways to come up with more content.

Thanks for publishing.
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Henry-II Premium
@jghwebbrand
Hi,

Thank you very much for your comment sharing your approval of these points. It's nice to have a steady flow of ideas to write about for our site. I hope these suggestions are helpful for many in the community.

I wish you all the best with your online projects.
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