Delivering engaging content is crucial. It's an irreplaceable part of any marketing strategy. Most businesses invest money, time, and energy into content marketing. And they even make an effort to publish new material every day.

The Ilustration of a father and his son

There was once a dad and a son that worked together. There was work every day at their workplace. But during one time, clients stopped coming. The first day, they were there looking at each other with their arms folded. The next day was the same. A week later, they knew they were in trouble.

So, they decided to go out and look for alternative ways to bring clients to their shop. It wasn't easy. But slowly, they came up with ideas. Gradually, as they implemented them, the flow of customers came back.

It's no different in your online business. When you run out of ideas for content, you know you're in trouble. Don't stay with your arms folded when that happens.

So, why is content important?

Let's start by pointing out that the end goal of businesses is building trust with their audience. There was a time when traditional avenues effortlessly obtained this. But this is no longer so.

These previous outlets came across as being too pushy. However, people were ok with that approach back then. But hard selling is not that effective anymore.

The focus has shifted towards crafting thoughtful content. By helping people, sites and brands gain trust.

Sometimes newbies think that all they need is quantity. But the quality of the content is even more pertinent. Visitors won't respond positively to content if it's mediocre.

Now, creating valuable content is not easy. And finding a stream of topics to write about is difficult too. So, we'll give you some guidance on how to come up with your content ideas. Here is a list of recommendations:

1. Put yourself in your audience shoes (page 2)

2. Research frequent asked questions (page 2)

3. Myth-busting content (page 3)

4. Do Keyword research (page 3)

5. Get inspired by your performance data (page 4)

6. Refurbish Top-Performing Content (page 4)

Stay with us on the following pages to also read the explanation of each point.