It is not strange that you want a drink at a restaurant you ask for a coke and not cola. Even when we mistakenly cut ourself, we ask for brand-aid when what we need is a bandage. These brands have evolved and have become household names.
They have conventionally become acceptable terms for products in their class and category. One unique thing about these products is that people naturally promote them without any form of compensation or incentives. Itis the power of creating brand awareness for your business. We will look at what brand awareness actual entails, its advantages, and how to build brand awareness online.
What is Brand Awareness?
Brand Awareness refers to the way consumers or your client remembers and associates with your business. It is a measure of the degree to which both potential and existing customers recognize your brand
For a small business, your brand awareness may not be as high as that of Coke, Pepsi. But some unique characteristics could account for good brand awareness. It may include:
- Email subscribers knowing your content could carry jokes when reading your mails
- Search engine user mistakenly typing your website name or business name when searching for related content.
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Yes, it is a season we are always grateful for. Hope you enjoyed yourself too.
Ayodeji
